Click to enlargeOakland Fruitvale

1243 33rd Ave. (Cross E. 14 Street)

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Quickly at Oakland Fruitvale was Grand Opening on April 22nd, 2010.

Fruitvale (formerly, Brays and Fruit Vale) is a neighborhood in east Oakland, California, in the United States. It is located about two miles southeast of Lake Merritt and is home to Oakland's largest Latino population, with Latinos comprising 49.5% of Fruitvale's population. Fruitvale's ZIP code is 94601. It lies at an elevation of 49 feet (15 m).

The name (originally Fruit Vale) comes from the many fruit orchards (largely apricot and cherry) which dominated the area in the late 19th century. After the 1906 earthquake, the onslaught of refugees from San Francisco caused a population boom, and the unincorporated neighborhood was annexed into the City of Oakland by 1909.

The Fruitvale shopping district is located along International Boulevard (formerly East 14th Street), from Fruitvale Avenue to 38th Avenue and is one of the major commercial areas of Oakland. The area is home to many Latino businesses and hosts several annual cultural events, including a Cinco de Mayo parade and a Dia De Los Muertos festival. Before the 1970s the area had the Montgomery Wards West Coast distribution center and retail store located on the downtown Oakland side, roughly opposite East Oakland Hospital, both on E 14th St. On the San Leandro side, to the south, was the Fruitvale Theater. In between, around 35th Avenue and E 14th St., were the Foodvale Market, a two story department store, the post office, and a number of other businesses. St. Elizabethˇ¦s Catholic Church and High School were (and are) a block or two east of E 14th St. north of 35th Avenue.

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